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A riad courtyard in Marrakech

About

A guide, not a call centre

Every trip is planned and led by a small licensed team. Nothing is resold to a third-party operator, and the person answering your messages is the person meeting you at the airport.

Licensed, and checkable

Licence numbers are in the footer. Ask and we will send them.

Small groups, always

The stated maximums are real caps, not sales targets.

No hidden commission

We do not take anyone to a shop in order to earn a percentage.

The money stays here

Accommodation, guides and meals bought locally and paid properly.

Our story

How we got here

Marrakech at dusk
  1. 2014

    One licence, one car

    Hajar qualified as a national guide and began taking travellers through the Marrakech medina between contracts for larger operators.

  2. 2017

    The break

    After watching too many itineraries get sold on to whoever was cheapest that week, she registered her own company and obtained the transport touristique authorisation.

  3. 2020

    The year with no travellers

    While the borders were shut, the team ran food deliveries to the Atlas villages our routes stop in. Several of those families now host our guests.

  4. 2026

    Five people, still independent

    Three guides, a driver-guide and a trip planner. No investors, nothing resold to third parties, and the same WhatsApp number as in 2017.

Twelve years on these roads

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travellers guided

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years on these roads

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countries travelled from

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return or refer a friend

Twelve years on these roads

The people you travel with

A small licensed team, all born and based in Morocco.

View all

Hajar

Founder & lead guide

Guiding since 2014· 765

Born in Marrakech, licensed since 2014, and the person who answers most of the messages that come in.

Speaks
Arabic · Darija · Tamazight · French · English · Spanish
Specialises in
Medina walksSahara routesSolo and women travellersFamily trips

Youssef Ait Taleb

Senior driver-guide

Guiding since 2011

Fifteen years on the southern routes and the calmest driver on the Tizi n’Tichka you will ever meet.

Speaks
Arabic · Darija · Tamazight · French · English
Specialises in
High Atlas passesDesert logisticsLong-distance routesPhotography stops

Fatima Zahra Idrissi

Trip planner & guest care

Guiding since 2018

Builds the custom itineraries and handles everything between your first message and your airport pickup.

Speaks
Arabic · Darija · French · English · German
Specialises in
Custom itinerariesAccessibility requestsGroup logisticsRiad selection

Our credentials

Plenty of operators in Morocco work without a licence. Here are ours — ask for copies and we will send them.

Guide licence
765
Transport licence
Commercial register
Insurer
AXA Assurance Maroc

Let's plan your Morocco trip

Tell us your dates and interests. We reply personally, usually within a couple of hours.

usually within 2 hoursNo deposit to planLicensed tour guide

+212 670 162 180