About
Responsible tourism
What we actually do, what we refuse to do, and where we still have work to do.
Salaries, not tips
Guides, drivers and camp staff are on year-round salaries rather than paid per trip. Tips are on top; they do not replace a wage.
Village houses, not hotels
In the Atlas we stay in family homes. The money goes straight to the household, with nobody taking a cut.
No shop commission
We do not take anyone to a shop in order to earn a percentage. It is the single most common complaint about Morocco tours.
Water and waste
Refillable containers instead of single-use bottles, and everything we carry into a desert camp comes back out.
Capped group sizes
Eight to sixteen people, maximum. A coach in a medina benefits the operator, not the neighbourhood.
Photographing people
Our guides ask first and explain why. Nobody is scenery.
Honestly
Where we are not good yet
- Our vehicles run on diesel. Morocco does not yet have the charging network for anything else south of Marrakech, and we are not going to pretend otherwise.
- The Toubkal trek uses mules. We cap loads at 40 kg and work with the same muleteers year after year, but it is something we keep questioning.
- We do not yet offset our travellers’ flights. We are looking for a credible Moroccan scheme rather than buying a certificate abroad.
What you can do
- Bring a refillable bottle — we supply the water, not the plastic.
- Ask before photographing someone, and accept a no.
- Buy from cooperatives rather than roadside shops.
- Bargain, but stop at a fair price rather than the lowest possible one.
- Cover shoulders and knees in medinas and villages.
Let's plan your Morocco trip
Tell us your dates and interests. We reply personally, usually within a couple of hours.
usually within 2 hoursNo deposit to planLicensed tour guide